PPC MATCH TYPES EXPLAINED: BROAD, PHRASE, EXACT, AND NEGATIVE

  PPC Match Types Explained: Broad, Phrase, Exact, and Negative When running a PPC (Pay-Per-Click) campaign, choosing the right keyword match type is critical to control who sees your ads. Match types help you fine-tune how closely a user’s search query must align with your chosen keywords for your ad to appear. In this guide, we’ll b